Making the Media Work for You is a new publication and resource by the European Journalism Centre specifically designed for civil society organisation communicators. Co-authored by veteran Reuters journalists Lisa Essex and Oliver Wates, and social media whiz Brandon Oelofse of Vuselela Media, the Guide provides practical, cost-effective strategies for organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. It also tackles some of the common misconceptions so often found between journalists and civil society organisations.